Rockfreaks.net

Music enthusiasts are notoriously known to enjoy a beer or two while rocking out to the latest hit song or while watching an unforgettable live performance, and since there are countless choices available each time, the marketing departments at the major brands have to get creative to capture your interest. Here's one ad from Carlsberg, which definitely pushes the envelope as far as beer commercials go, called "The Crate Escape":

It's a humorous re-interpretation of the film "The Great Escape", set in a remote health spa where a group of young guys reluctantly join their girlfriends' at a luxury spa weekend. The men's presence does not seem welcome by the Spa staff as they experience extreme treatments. Resolving to do something about this, the protagonist leads the way, and joins forces with the other guys to outwit the spa attendants in order to escape from the facility, except instead of actually escaping from the place, they merely bring back a cold crate of Carlsberg. It's pretty cool, check it out.

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